Hellessy

hellessy-rtw-spring-2016-004We’ve just discovered Hellessy and are swooning over the Spring 2016 looks.  Founded in 2012 by Sylvie Millstein, HELLESSY is a day-to-evening designer collection focused on the modern philosophy of dressing women whose lives are organized around a need for pared-down elegance that is versatile and thoughtfully constructed.

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Hellessy – Spring 2016

Vintage Toronto Shop London Ontario Filthy Rebena

Hellessy – Spring 2016

Millstein melded her multi-cultural background, expertise in high fashion and experience as a design-driven New Yorker, to create a collection of luxurious staples that celebrate independence, intelligence and beauty. The collection is made in America, and integrates impeccable fabrics and detailing with superb fit, precise construction, and wearability.

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Hellessy – New York Fashion Week – Fall 2016

Charlotte Rampling, the personification of 60s gamine, was the inspirational starting point for Sylvie Millstein’s relaxed, boyish direction for Fall 2016. Off the shoulder tops, blouses with exaggerated sleeves, tailored jumpsuits and shearling coats are riding the trends – but not without that charming, Hellessy twist.

McFashion

bigMacMcDonald’s has just redefined the term “fast fashion.” The fastfood company’s Swedish headquarters launched a capsule collection of white clothes and other items printed all over with Big Mac images. The sandwich-themed goods were unveiled in a “McWalk” fashion show at a mall in Stockholm, Sweden.nluqtj-b88368464z.120150326205109000g9u8pabu.10The small collection, which includes thermal tops and bottoms, a raincoat, rainboots, wallpaper, a dog coat, duvet cover and pillowcase, is available online at the Big Mac Shop in Sweden, but an international e-tail site is in the works. A portion of the sales of the merchandise will go to the Ronald McDonald Children’s Fund, according to a company statement.

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That collection received mixed reviews. A critic from New York magazine’s The Cut called the riff “fun, funny and fearless,” while a critic for the website Jezebel found the dresses “offensive” and “desultory” because they were based on the uniforms of fast-food workers who typically are paid low wages.  Rebena couldn’t agree more.  Fast Food meets Fast Fashion.  This clothing line is just like a big mac – disgusting, cheaply made, addictive and unsustainable.  Anyhoo, no major fashion reviews are in yet for the new Big Mac collection aimed at the mass market.  You know Rebena’s opinion and we’d love to hear yours.  Leave a comment and let us know if you are Mc-Lovin’ Mickey Dee’s new line.