Adidas New Pledge

In an effort to bolster its commitment to sustainability, Adidas announced on Monday that it would begin developing materials out of plastic ocean waste to ultimately use in its products.

In a press release, the iconic clothing corporation said it’s teaming up with the Parley for the Oceans, a group of artists, scientists, musicians and designers dedicated to cleaning up the world’s oceans. Together, they plan on developing fibers made from plastic ocean waste that can be used in the manufacturing of clothing and potentially in shoes.

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In the short term, Adidas also pledged to phase out plastic bags at its 2,900 stores worldwide.

 

“By partnering with Parley for the Oceans, we’re contributing to a great environmental cause and co-creating new fabrics from ocean plastic waste that we’ll gradually and constantly integrate into our product,” Maria Culp, a spokesperson for Adidas, told ThinkProgress.

According to a recent study in Science, between 5 and 13 million metric tons of plastic waste ended up in oceans in 2010 alone, an amount that’s expected to increase in the coming decades if waste disposal techniques aren’t improved. Another study estimatedthat the ocean has about 600 pieces of plastic in it per every person living on earth.

Each ocean has its own massive whirlpool of plastic debris, but those patches only account for 1 percent of the plastic thought to be in oceans. No one really knows what happens to the other 99 percent — it might wash back to shore, it might breakdown into very small bits, or it might be eaten by fish and enter into the food chain.

Adidas isn’t the first company to look to marine plastic waste for innovative manufacturing materials. Last year, G-Star Raw denim partnered with producer and musician Pharrell Williams to debut a line of jeans made with fabric spun from recycled ocean debris. Williams is the creative director of Bionic Yarn, which creates fabric primarily using plastic bottles.

Bionic Yarn has also partnered with Parley to create the Vortex Project, whose mission is to retrieve marine plastic and transform it into yarn that can be used in manufacturing garments for the fashion industry.

The partnership is just one part of Adidas’ growing commitment to sustainability, which it outlined in its 2014 Sustainability Progress Report. The company also sourced 30 percentof its cotton from sustainable sources in 2014, exceeding the goal of 25 percent that it had set for itself. Ultimately, Adidas says it wants to source 40 percent of its cotton from sustainable sources by the end of the year, with the goal of transitioning to 100 percent sustainable cotton by 2018.

2014 also marked the opening of Adidas’ first “green” retail store in Nuremberg, Germany. The store is run by an intelligent control system that automatically optimizes the store’s heating, cooling, and ventilation. It’s also completely outfitted with LED lights, and other energy-efficient devices meant to reduce the store’s overall carbon footprint.

As environmental groups like Greenpeace pressure fashion companies to become more sustainable in both sourcing and production, Adidas isn’t the only company to shift its attention toward sustainability. According to Reuters, the Swedish retailer H&M — which is the leading user of organic cotton in the world — has committed to tripling the amount of products made from recycled fibers by the end of 2015. In late March, Eileen Fisher also announced plans to begin sourcing only organic linen and cotton in the hopes of becoming 100 percent sustainable by 2020.

Source: Think Progress

Aladdin’s Shoe Cave

ShoeCaveAn American family have unearthed an Aladdin’s cave of mint-condition vintage shoes in an old building they inherited from their grandparents.  The building operated as a shoe store from the 1940s until the 1960s, but the doors had been locked for decades. Until now.  One of the family members posted the rare find to online noticeboard Reddit recently, but stopped short of revealing the location, so as to prevent any break-ins.
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The historic collection is likely worth a small fortune.  All the shoes appear to be completely untouched and are at least 50 years old.  Despite some dust they are practically good as new.  The store closed when the grandmother fell ill and the family, too busy to manage it themselves, decided to close it, the blog Messy Nessy Chic reported.  ‘I have no idea how profitable (the business) was, perhaps that was a factor (in it closing),’ the user, Oktober75, posted on Reddit.

ShoeCave3My grandparents were known for hoarding. My guess is they went with the mentality ”it will be worth something some day”.  ‘That day came and went.’  However the user reiterated that the location will remain a secret, for security reasons, until the family is ready.  ‘When we’re ready to draw attention, I’d be happy to share more details,’ the user wrote.

For more information and tons of more photographs of this honey hole, check out the source, DailyMail.co.uk.

 

Snowy Spring Trends

Winter.  The cool air is the perfect time for reflecting on the coziest trends.  Whether it’s bold new silhouettes or experimentation with new materials, we are so excited about the possibilities that designers have presented for Winter 2014 – early Spring 2015. Here is a short list of the coziest, cold weather trends of 2014/2015.

1Never thought you would be taking a sartorial cue from Hugh Hefner, did you?  This season, the house coat makes a major comeback. Everyone from Altuzarra to Richard Chai showed toppers that could double as bathrobes.
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The ’60s are back in a major way. Maybe a bunch of designers got together and decided to binge-watch the latest season of Mad Men because we are seeing a lot of mini skirts, knee-high boots, and accessories that remind us of yesteryear. Whatever the reason, we’re happy that the ’60s are swinging back our way.
3For fall knits, nothing is too big or too intricate. And that’s the way we like it. From cozy pants at Marc Jacobs and Céline that promise to alleviate the need for tights, to similarly warm varieties at Stella McCartney, the sweater is no longer relegated to the top half.
4I like the idea of the oversize trend sticking around for fall mainly because it’s the best way to hide an extra few pounds. If this terrible winter has taught me anything, it’s that I am unwilling to trek to the gym in the snow. All hail bigger sweaters, pants, and coats. The bigger the better!
5Your feet can rejoice because they are officially getting a break from heels. Designers have declared sneakers as the footwear of the moment. Hopefully models will have surer footing down the runway moving forward. That would really make things go a lot faster.

For more Winter Trends, check out our source: ELLE.com or check out Filthy Rebena’s Etsy shop for amazing deals on curated thrift.  Let us know what trends you’ll be sporting this season in the comments below.

Shoestring Skirts

Skirts Collage InstaAdding all sorts of new skirts to Filthy Rebena’s shop this week.  The hot prints and low prices on these quality skirts will blow your skirt right up!  Go check them out – they won’t last too long!