It’s Monday, which means it’s the weekend for us Filthy gals. Hooray!! What are we up to on our night off? Surfing our favorite fashion and sustainability blogs for loads of inspiration of course. We came across an intriguing article from one of our favorite 90’s fashion icons and environmental activist, Alicia Silverstone. She posted some interesting information on the topic of synthetic clothing and something that has never crossed our minds, microfiber pollution. Huh! Below is the fascinating article from Alicia’s amazing blog, thekindlife.com – hope it inspires you to wear good quality clothes for a healthier for you and a hardy planet.
Millions of tons of material are made each year but the truth is that people are throwing away clothes. Trends change rapidly and valuable material is tossed into landfills. A few companies are working to reverse this wasteful pattern. Kering (owners of Puma) and H&M recently announced they will be working with the textile up-cycling company Worn Again. The goal is to meet the growing demand for cotton and polyester production worldwide by recycling garments.
Worn Again separates and extracts the materials from used clothing so that it can be re-spun into new yarns. This conversion back to yarn, the basic twisted fibers present in all fabrics, solves the problem of separating the materials of blended fiber clothes and removing dyes from polyester and cellulose.
In other words, a T-shirt’s previously linear lifespan can now become circular. What was once worn, thrown away and left in landfills is now seen as reusable, proving fashion’s ability to become sustainable. Anna Gedda, the head of sustainability at H&M, said she believes this will change the way fashion is created and massively reduce the need for extracting virgin resources from our planet.
Worn Again’s technology is still in development and the two companies only plan to adopt the technology once it is deemed commercially viable – it is about the bottom-line after all. Just announcing the technology and showing its intentions has sparked conversation about textile waste. Even if it cannot become commercially viable within the H&M or Kering business models, other companies are ready to introduce textile recycling technology.