Stylinity

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A new app that pays you for your fashion selfies

Love shopping and sharing selfies in your new outfits, but wish you’d get a few more likes? You guessed it: There’s an app for that. “Stylinity” connects retailers with their customers, letting users easily share shoppable images and earn rewards for the purchases that they help influence.

With Stylinity, users scan the barcode on products that they try on, which attaches a shoppable link and product description along with any photos they share of themselves wearing the products. That way, if their friends want to buy the product, they don’t have to go scrambling to a store or scout for it online — there’s a direct link to it. It’s a win-win scenario: users earning reward points from the retailers the app partners with redeemable for cash or products.

It’s like an automated photo booth in the dressing room.  It plays on the fun part of discovery, without the tedium of having to search for products.

The app has partnerships with over 180 retailers — from Nordstorm to Urban Outfitters — and caters largely to women in the 18-34 age range. It not only lets users store their images in a “closet” and reap the benefits of being brand evangelists, but also enables retailers to get word-of-mouth publicity as well as provide a better customer experience for its customers.

U.K.-based fast fashion e-retailer Boohoo partnered with Stylinity last October, when it opened a pop-up store in New York City. Stylinity helped the brand generate considerable buzz among its target audience in what was its first step to expand outside of the U.K.

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A new app that pays you for your fashion selfies

Shoppable images have been promising to revolutionize e-commerce lately, without quite fully delivering yet. They help brands monetize their large social followings go from merely “liking” pictures on social platforms, to actually making a purchase. Companies like Curalate, for example, help brands use their profile links to direct visitors from pictures on social media directly to their retail websites.

Stylinity is different because a selfie is authentic, user-generated content. It doesn’t repel customers and makes brands more real.  Will you be checking out Stylinity?

Source: DigDay

Haute Holidaze

It’s December and Christmas is only a week away.  Although we love our  velvets, jacquards and sequins – sometimes we just wanna be warm to beat the December chill.  Today we are drawing inspiration from our favorite cozy and effortless ensembles via Instagram.  After-all December is a month that feels (and looks) like one long, extended party.  These looks are suitable for each and friendly fêtes, winter walks and cookie swaps.

Cap It Off With A Cape

Eleonora Carisi

Blanket-like things aren’t just for your couch — they also come in stylish-cape form, like Eleonora Carisi’s.  This burgundy number looks just as good paired with miniskirts and knee-high boots as it does with your PJs.

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Cap It Off With A Cape

The jeans-and-sweater outfit — our winter go-to — can sometimes feel a little schlepp-y. Layering a button-up underneath your knit will add instant polish. For work, swap the trainers for loafers and you’re golden.

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Cozy & Polished

We’d have a pep in our step, too, if we were donning Valentina Siragusa’s outfit. Between her fluted skirt, metallic-gold Tory Burch crossbody, and Stella McCartney platform oxfords, there’s a lot to love.

Get (Kinda) Fancy In A Fluted Hem

Valentina Siragusa

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Get (Kinda) Fancy In A Fluted Hem

For more warm looks to beat the December chill, feel free to check out some pretty photographs from this source: Refinery29.

Denim Jackets

Levi's Vintage 1970's Trucker Jacket

Levi’s Vintage 1970’s Trucker Jacket

If there’s any topper that’s proven to be a perennial crowd-pleaser, it’s the jean jacket.

Harvey Faircloth, Painted Jeans Jacket, $375

Harvey Faircloth, Painted Jacket

Yep, you wore one with your Gap logo sweatshirt in 1996 and it’s just as relevant today.

Miu Miu Crystal Embellished Oversized Denim Jacket

Miu Miu Crystal Oversized Denim Jacket

Cool in nature, the denim jacket makes any outfit feel laid-back and effortless.

Collarless

Gap 1969 Collarless Denim Jacket

And, the right find will work now when it’s not that cold yet.   What type of denim jacket will you be sporting this season?  Classic, patchwork details, distressing, vintage, unexpected textures, bedazzled?  Tell us what all-weekend staple you’ll be sporting in the comments below.
PeekSource: Refinery 29

Ugly Shoe Trend

4Welcome to the premier of “Wear It Wednesday” where we explore how to style garments that make us go “Hmmm“.  This week we focus on the “ugly” shoe trend that has been infesting the wonderful world of fashion.  The revival of the thick-soled, chunky leather-strapped beast is really happening folks.  The ugly shoe trend is not the most flattering silhouette for a shoe and some say its a symbol of not caring – but we cannot argue with the fact that being comfortable is sexy.  So let’s frumpify some feet and make this uncomely shoe look stylish.
Street Style

Tip #1: If you’re going to try this trend yourself know the experts say that pedicured feet are paramount to making sure the look is more stylish and less slovenly.  Perhaps the pretty pedicure is what will set you aside from the hippies, grandmothers and kayakers.

2Tip #2:  As you can imagine, a chunky sandal doesn’t exactly work the same leg-lengthening magic as a heel.  A dress that shows some skin or gives a semblance of your figure is ideal, as it balances the anti-allure of the sandal.
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Tip #3:  Statement accessories will take some of pressure off those bold sandals.  Funky sunglasses, heavy jewelry or over-sized handbags will add more to an outfit than just a funky pair of shoes.

So will you be trading in your high-heeled gladiators for the ugly shoe trend this summer?  Let us know in the comments below!

Sources: Fashionvibe, WhoWhatWear, Jezebel, Always Judging