The year so far has been full of growth and expansion here at Filthy Rebena, and we’re very proud of it. With the opening of a Brick & Mortar location, new upcycling designs and fresh faces we took this unique opportunity to modernize the symbolism of Filthy Rebena through an evolved logo.
We knew we wanted a logo that reflects who we are — a bit quirky, yet sophisticated. We whipped up an updated logo that is reflective of today’s trends with a nod to our history.
The design honors our past while evolving into the future. The iconic pineapple is front and center – standing tall over Rebena. The pineapple is a symbol of hospitality and luxury, inspired by its historical rarity. It has been colored in dusty rose – a tribute to relaxation, simplicity and universal love. The bold use of grays balance the dusty rose, making it sophisticated and confident.