Tommy Girls

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On Wednesday, Tommy Hilfiger debuted a capsule collection on MyTheresa.com that looks uncannily familiar — and not because it’s already been spotted on It Girls like Gigi Hadid and Suki Waterhouse. The new line is simply a reproduction of the Tommy you used to know — the logo-centric sporty gear everyone and their mothers wanted a piece of back then — at prices that aren’t as much a throwback. (The re-edition items range from $198 to $654.) If you’re a fan of cropped sweaters and football jerseys that will cost you, the line is available now. But if you consider yourself a pretty skilled thrifter, you’ve probably come across these same pieces before, in which case, like us, you’re wondering if the fashion industry isn’t just trolling us right now.
image (1)The hip-hop community is to thank for making ’90s-era Tommy cool beyond its WASPy roots, but the brand’s aesthetic has been more difficult to pin down in the decades since. And though there are signature elements that make it stand out among classic Americana — the red and blue, the wide stripes, the buffalo plaid — it’s a stretch to say that its non-logo’d pieces are recognizable. This capsule collection, however, revives the streetwear period of the brand that was so influential, it’s almost impossible to forget. But, is bringing back a sure-fire win (like, the exact win) the only way for a label that somehow lost its identity to be relevant again?

TommyRemaking and reselling once-popular logo pieces is not a new strategy by any means. Most recently, Calvin Klein’s collaboration with Opening Ceremony (and its offshoot with Urban Outfitters) brought back iconic looks from the same decade. The difference? The #MyCalvins line was offered at a fraction of the price of Tommy’s redo. This made it easy for younger millennial consumers to buy multiple pieces, giving the brand a new life with a whole generation of buyers who weren’t around to enjoy it the first time — a generation whose social-media tendencies meant major exposure for the brand. And the fact that it sold so well means that these collaborations are indeed profitable, so we can expect to keep seeing them crop up.
blog1“The point of this collaboration is to celebrate the credibility which [Hilfiger] generated in the ‘90s, which continues to resonate today amongst the next generation of Tommy fans,” a press release for the collection states. “The flag logo was the starting point, and Aaliyah was the muse in the design process as she was such an iconic figure for the brand.” In other words, the company’s going all-in on this ’90s thing, which begs the same question asked of all these nostalgia-driven business decisions: Is it worth paying inflated prices to make something old new again?

imageLet’s not forget these items have been living on eBay for the past two decades. And if you don’t believe us, you can get the originals all over the web – or even at your local thrift shop for under $100. When we asked Buffalo Exchange’s marketing director about millennial demand in regards to these types of collaborations, reality kicked in: “We’ve had a handful of customers ask specifically for ’90s Tommy Hilfiger, ’90s Polo and CK1 logo tees, however, the majority of our customers are asking for current pieces that emulate the styles from this era,” Stephanie Lew explained.
tumblr_nwm59nq9yN1qbhipzo1_1280The fact that today’s younger shoppers prefer modernity to heritage isn’t a shocker, per se, but it’s a peculiar observation that comes at a time when the numbers prove millennials are not “brand loyal,” and are actually shopping less. But in a world where trends come and go at a faster rate than they used to, maybe newness alone is enough to convince young shoppers to forego a month’s worth of lunches rather than seeking out the cheaper originals. Time — and the success of this Tommy line — will tell.

Source: Refinery29, Landon Peoples

Recycled Fallera

n-VESTIDO-FALLERA-2-large570Rosa Montesa, an industrial designer from Valencia, Spain, in her 50s, proposed an idea to her mother: Why not work together to make a dress for the traditional Valencian Fallas celebration? She wanted to collaborate to make something, but not in a conventional way. She wanted to do it her way, and her way was recycling.

Montes spent the following year working on her website, Reciclado Creativo (Creative Recycling), and looking for a way to breathe new life into the materials she was taking from her own trash and that of those around her. Plastic bottles, coffee capsules, potato chip bags, sunflower seed shells – all received new life in her hands. First she made a necklace, then a lamp and later flowers.

o-VESTIDO-FALLERA-2-900Eventually, Montesa decided to focus all her creativity on one project: a dress, which took her only 10 days to create. However, she required far more time for collecting the materials and designing the dress posed more than a few head-scratching obstacles. Her 17-year-old daughter served as a model, and Montesa’s mother acted as an integral collaborative partner.

The fabric of the skirt was filled with flowers made of plastic bottles and containers. There are a total of 180 bottles: 70 plastic water containers, 25 blue water bottles, 25 pink water bottles and 60 green sparkling-water cans.  “I used the bases of the bottles, and with the upper part I decorated the bodice,” Montesa explained. Cutting the bottle into small pieces produced the fragments that form the image on the body of the dress. They were inspired, she says, by the flowers sold in front of North Station in Valencia.

o-VESTIDO-FALLERA-1-900The glittering pieces on the shawl and apron, which could easily be mistaken for sequins, were made from the insides of potato chip bags. This time she only needed six: “I used baked chips, because they have less oil.” The lace is from a blouse that Montesa’s mother had at home, “adhering to the condition of using recycled material.”

o-VESTIDO-FALLERA-4-900Having done all this, Montesa’s only remaining obstacle lay in making the accessories. The earrings (arracabades), brooch (joja), necklace, chignon needles (agulles) and combs, traditional elements of the festival costume, were all made entirely of recycled material. “The skewers are knitting needles from my mother. They’re made of steel, which is no longer used because it’s heavier — now they prefer aluminum,” she explained. The flowers that completed the needles were made entirely from coffee capsules. Montesa used a total of 30 capsules to bejewel the chignon needles.

o-VESTIDO-FALLERA-3-900The flowers decorating the earrings and the necklace were also made of this material, and were topped with sunflower shells painted with nail polish, creating an iridescent effect. The same coating was applied to an object containing about twenty peanuts, which was originally going to form a necklace, but, failing to convince its creator, ultimately became a bracelet.

Source: Huffngton Post Spain