Flora Sportswear

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As part of a recent series of embroideries, artist James Merry softened the bold logos of sportswear companies by adding stitched flora to vintage clothing. For instance a glacier flower and moss grow from an old Nike sweatshirt, and a FILA logo is topped by a mushroom cap.
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Merry is a longtime collaborator with Björk and creates many of her extravagant costumes for stage and music videos, and you can read a recent interview with him over on i-D. (via Quipsologies, Booooooom) logo-3

What do you think of these stitched up sportswear garments?  Let us know in the comments below!