1940’s Look

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There’s something about the 1940’s that exudes both elegance and determination.  While brothers, boyfriends and husbands served overseas, American women went to work in factories and offices – keeping both the economy and the war effort going.  And while they often performed very unglamorous jobs, many did so in full makeup and with perfectly styled hair.  During this time, makeup sales continued to rise and more cosmetics were sold at drugstores, which added to their accessibility.
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Foundation became increasingly popular during the 1940’s and a slightly darker than natural look was preferred.  Due to rationing, loose baby powder was used to set the foundation.  Cheeks remained bright and rosy as well.  The eyes were really the focus of the wartime face. The 1940s brow was still carefully plucked, and matte eye shadow was used to highlight the crease. By this decade, mascara was quite commonplace and women also used black eyeliner to enhance their lashes and brows. Red lipstick still took center stage, though other colors like pink and orange-red were also popular.

We were super stoked to have the talented Victoria & gorgeous Kiana stop by Filthy’s studio to create a historically accurate 1940’s make up look.  Check out the video above and let us know what you think in the comments below.
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