A vending machine placed in a busy Berlin square offered interested pedestrians shirts for two euro – about $2.19 CAD – but the apparel came with a shocking backstory.
On April 24, 2013, Dhaka, Bangladesh was forever changed when more than 3,000 people were killed or injured in the Rana Plaza factory complex collapse.
To mark the second anniversary of this tragedy, the non-profit group behind the vending machine, Fashion Revolution, decided it was time to speak up about poor labor conditions such as those in Bangladesh.
Before dispensing the cheap t-shirt, potential buyers were confronted with images and stories of the workers who produce inexpensive “fast fashion” garments sold across Europe and North America.
The video, posted on the group’s YouTube page, has more than 4,000,000 views and has been shared all over the internet. According to the video’s description, eight out of ten buyers decided against buying the shirt in the end.
The group has designated every April 24 as Fashion Revolution Day as a means of bringing attention to the true cost of low-cost clothing, and to create an industry that “values people, the environment, creativity and profits in equal measure.”