2 Euro T-Shirt

A vending machine placed in a busy Berlin square offered interested pedestrians shirts for two euro – about $2.19 CAD – but the apparel came with a shocking backstory.

On April 24, 2013, Dhaka, Bangladesh was forever changed when more than 3,000 people were killed or injured in the Rana Plaza factory complex collapse.

To mark the second anniversary of this tragedy, the non-profit group behind the vending machine, Fashion Revolution, decided it was time to speak up about poor labor conditions such as those in Bangladesh.

Before dispensing the cheap t-shirt, potential buyers were confronted with images and stories of the workers who produce inexpensive “fast fashion” garments sold across Europe and North America.

The video, posted on the group’s YouTube page, has more than 4,000,000 views and has been shared all over the internet. According to the video’s description, eight out of ten buyers decided against buying the shirt in the end.

The group has designated every April 24 as Fashion Revolution Day as a means of bringing attention to the true cost of low-cost clothing, and to create an industry that “values people, the environment, creativity and profits in equal measure.”

Sources: Our Windsor, Fashion Revolution 

#FASHREV

On April 24th, 2015, people from over 60 countries around the world will come together to celebrate the second annual Fashion Revolution Day. The movement marks the anniversary of the Rana Plaza tragedy in Dhaka, Bangladesh.

In Toronto local schools will be encouraging students to wear their clothes inside out in order to build awareness about the supply chain and ask questions about where their clothes come from.

In addition, Toronto University’s have done their part by hosting Sew-Ins at Seneca, George Brown, Ryerson and OCAD. At these Sew-Ins, individuals are encouraged to write meaningful words, questions and phrases in support of ethical fashion. The chain of fabric is both symbolic for the supply chain and acts as a petition encouraging transparency in the fashion industry.

For the Canadian press release, click here: FRD15 Press Release 

Fash_Rev_window

Shop window at Here Today, Here Tomorrow in London

If you can’t join the Sew-In, then please wear your clothes inside out on April 24th and ask your favourite clothing brands, “who made my clothes?” over social media (Facebook, Twitter, Instagram) using the hashtag #FashRev.

For more information about Fashion Revolution, please visit:

fashionrevolution.org
http://fashionrevolution.org/country/canada/
http://fashiontakesaction.com/get-involved/fashion-revolution-day/
http://fashiontakesaction.com/fashion-revolution-day-canada-2015/

Aneri

Thank you American Apparel workers for making my clothes!  Sending love from Toronto!