1940’s Look


There’s something about the 1940’s that exudes both elegance and determination.  While brothers, boyfriends and husbands served overseas, American women went to work in factories and offices – keeping both the economy and the war effort going.  And while they often performed very unglamorous jobs, many did so in full makeup and with perfectly styled hair.  During this time, makeup sales continued to rise and more cosmetics were sold at drugstores, which added to their accessibility.

Foundation became increasingly popular during the 1940’s and a slightly darker than natural look was preferred.  Due to rationing, loose baby powder was used to set the foundation.  Cheeks remained bright and rosy as well.  The eyes were really the focus of the wartime face. The 1940s brow was still carefully plucked, and matte eye shadow was used to highlight the crease. By this decade, mascara was quite commonplace and women also used black eyeliner to enhance their lashes and brows. Red lipstick still took center stage, though other colors like pink and orange-red were also popular.

We were super stoked to have the talented Victoria & gorgeous Kiana stop by Filthy’s studio to create a historically accurate 1940’s make up look.  Check out the video above and let us know what you think in the comments below.

Eye Candy Trends

Us Filthy gals love all things that are trending, so we thought we would share 5 Fall eye makeup trends that you need to be embracing right now via Instagram.

1. Feathery Brows
Overly filled brows have moved on toward the “feather brow,” seen at shows like Burberry, Elie Saab, and Giambattista Valli. The term refers to lightly filled arches that are brushed up and a bit wild – yet still groomed-looking.  To copy the look, use quick and tiny strokes of a brow pencil to mimic brow hairs.  Brush your brows up at the start and outward as you move toward the tail.

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Sandy shores and a convenient gust of wind…

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2. Bronze Diffused Eye Shadow
It’s the new smoky eye and calls for one shade only: bronze. To be on trend like the models at DVF, Nicole Miller, Tom Ford, and Cushnie et Ochs, apply it by blending the color seamlessly from the lash line up toward your brow, leaving no harsh lines at the crease of your eye.  We’re really loving Urban Decay colors like Lucky and Brokedown from the Vice Palette 3.

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#MeetMyBoyfriend he’s Shiny @chanelofficial

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3. Graphic Liner
Step out of your usual cat-eye box and go for a liner that’s a bit edgier and fun, from a double-winged liner that was seen at Mugler to ultra-thick cat-eye at Chanel.

Backstage @versace_official with these Beauty Icons!

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What’s wrong with being #confident? #confidentoctober16

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4. Metallic Accents
Spice up your typical shadow look with a touch of metallic, similar to what was seen at Tadashi Shoji, Mara Hoffman, and Zac Posen.


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5. Lush Lashes
Whether you can grow your own set of stunning lashes or you need to turn to a false set, lashes are in in a major way this season as seen at shows such as Rachel Zoe and Giambattista Valli.

Eyes like lasers…

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What do you think about the Fall 2015 eye-candy report?  Let us know if there is anything that has been missed or some juicy new product we need to be trying in the comments below.  For more great information on Fall 2015 makeup trends, please check out our source, Cosmopolitan.

Old Schooled

I always find it fascinating seeing seniors tatted up.  Right away it’s a nice reminder that yes they were once a reckless, restless rebel.  Who knows if it were with a cause or without, but the blatant reminder is always nice.  I am all about the respect your elders and not a disrespectful person in the slightest but there is something about this blatant visual reminder.  Youthful decisions are right in your face, with the reminder to live in the now because after all…we all get old. 
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Cult Beauty Essentials

With new beauty products launching on a near-daily basis, there are a few iconic beauty essentials that have stood the test of time due to their exceptional formulas. We’d be lying if we said we didn’t steal a few of these from Momma Rebena back in the day and we still continue to add them to our shopping lists today.


Smith’s Rosebud Salve, Rosebud Perfume Co. $6

I seriously am smitten with these old-fashioned tins, aren’t you?  The fact that the company is over 100 years old, family-owned and produces these lip balms in the good old US of A makes me beyond happy.  They’re not expensive and work great as a lip balm, cuticle moisturizer and dabbed on chapped elbows or knees.  It is also an excellent remedy for the treatment of diaper rash


Great Lash Washable Mascara, Maybelline $5

This lil’ pink and green tube of mascara sells every two minutes.  Crazy!  It’s a simple mascara with an easy to use wand and a dark, shiny formula to lift and separate your lashes. Maybelline was named after creator Tom Williams’ sister Mabel; in 1915, she gave him the inspiration to create cosmetics after he watched her applying Vaseline and coal to her lashes to make them darker.


Elnett Satin Very Volume Hairspray, L’Oreal $12

This only made its way to Canada a few years ago – it used to be that you’d have to smuggle it from overseas.  What makes it so great?  It’s super-light, brushes out clean, it doesn’t flake or leave hair sticky.  (Although I could live without the slightly old-lady scent.)  Sometimes when I’ve been sitting in fancy salon chairs, the stylist has busted out the Elnett instead of their own products to set my hairstyle.  Doesn’t that say something?


Super Lustrous Lipstick in Cherries in the Snow, Revlon $8

Revlon Super Lustrous Lipstick in “Cherries in the Snow” (Color 440) is a cult color that has been around since 1954.  While most makeup trends come and go, this particular raspberry-red shade withstood the test of time.  The fantastic formula applies evenly with no feathering, does not settle on lines and does not highlight imperfections.  It makes your lips look plump and healthy.


Vintage Ad – Fire & Ice

If you are on the fence about getting this color, don’t!  You can never go wrong with Cherries in the Snow.


Hard As Nails Polish, Sally Hansen $3

This nail care classic was the first Sally Hansen product to come to the market and has been around for over 50 years and for good reason. One coat gives a layer of protection that also seals nail edges so that they’re less susceptible to splitting.  It’s so versitile – wear it at all times – under color or on its own to add a subtle sheen to your natural nails.  I personally like “natural version” that adds a pretty, sheer-pink glow to bare nails.  Love this one – and it dries insanely fast.  Bonus!

What beauty products are your favorite cult favorites?  What products have been making you feel good for years?  Feel more than free to share in the comments below – Rebena loves hearing from you!

Sources: Sephora, The Zoe Report, The Beauty Editor